Michigan Great Lakes environmentalist will receive $100,000 and three months with the all-new 2024 Trax to help pursue her dream
Today, Chevrolet announced the winner of its “Lead Dream Chaser,” a three-month opportunity for one person to pursue their lifelong dream or passion project with a cash prize and three months use of the 2024 Chevy Trax, which arrives this spring.
Local Michigan activist and environmental educator Meag Schwartz has been selected for the role, which will enable her to pursue her passion project of protecting and cleaning up the Great Lakes.
Known as “The Great Lakes Litter Lady,” Schwartz is a dedicated advocate for freshwater and dreams of growing her marine debris removal passion project, “Great Lakes Great Responsibility”. She will receive $100,000 and three months with the all-new 2024 Chevy Trax to help make her dream possible.
Schwartz was chosen by a panel of judges from hundreds of video submissions. She will share her journey on social media for others to follow along as she aims to highlight the natural beauty of the Great Lakes and its shorelines, and encourages her followers to be a part of the mission.
“This is a dream come true,” said Schwartz. “The funds and Chevy Trax will go a long way in helping us achieve our goal of protecting and enjoying the Great Lakes. Thanks to Chevrolet for this once-in-a-lifetime opportunity, and I encourage everyone to follow @greatlakeslove to see the dream unfold in real time.“
Arriving this spring, the all-new 2024 Chevy Trax is a stylish small SUV offering the practicality of a compact car and the utility of an SUV. Larger than the previous Trax, it hosts more space for passengers and cargo, a robust array of standard safety features and technologies to help keep customers connected — all great offerings for anyone looking to chase their dreams in style.
“We are inspired by the many entries we received and are excited to follow Schwartz in her journey as the ‘Lead Dream Chaser’,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”
The finalists for the Chevy Dream Chaser role were reviewed and scored by a panel of judges from Chevrolet, with creative entrepreneur and CEO of Kickstarter, Everette Taylor, serving as a guest judge. The judges scored each finalist according to five areas of the weighted criteria. The contestant with the highest total combined score from each judge was declared the winner. For more details on the judging criteria and to see a sample of the finalists, visit ChevyDreamChaser.com.
First Retail Production 2024 Corvette E-Ray Raises $1.1 Million for DonorsChoose at Barrett-Jackson
The first ever, electrified 2024 Chevrolet Corvette E-Ray raised $1.1 million for education nonprofit DonorsChoose at the Barrett-Jackson Palm Beach Auction on April 15. Corvette Executive Chief Engineer Tadge Juechter was on hand to generate excitement and encourage bids as the E-Ray crossed the block Saturday afternoon.
Founded in 2000 with the goal of making it easy for anyone to provide resources to teachers, DonorsChoose has now fulfilled more than two and a half million classroom projects by connecting donors directly with requests from educators. Rick Hendrick, chairman and CEO of Hendrick Automotive Group and owner of 14-time NASCAR Cup Series champions Hendrick Motorsports, cast the winning bid of $1.1 million. One hundred percent of this sale price will assist DonorsChoose in continuing to meet the needs of public schools in low-income communities.
“General Motors and Chevrolet are proud to join DonorsChoose on its mission of combatting inequality in school funding by providing underserved communities with the resources needed for a quality education,” said Steve Majoros, chief marketing officer, Chevrolet. “The Corvette E-Ray is a special product for Chevrolet, and we are honored that the proceeds from the sale of VIN 001 will aid this organization in supporting students and teachers around the nation.”
E-Ray marks an inflection point in the model’s 70-year history, expanding what Corvette can deliver. Powered by a 6.2L Small Block V-8 in the rear and an electric motor on the front axle, the first all-wheel drive Corvette produces a combined 655 horsepower. This is the quickest Corvette in history, completing 0-60 mph runs in 2.5 seconds.
Prior to the sale of the 2024 Corvette E-Ray, Chevrolet also auctioned off first retail production models of the 2020 Corvette Stingray and the 2023 Corvette Z06. Together, these vehicles bring the total amount of money raised for charity by eighth generation Corvettes at Barrett-Jackson auctions to $9.1 million.
- Race-proven off-road technologies include DSSV dampers, a factory lift and more to create Chevy’s flagship heavy-duty off-road pickup
- HD ZR2 builds upon Silverado HD’s already impressive roster of HD truck features to accomplish the toughest work with smart trailering tech and formidable powertrains
- A ZR2 family complete: HD ZR2 creates trio of flagship, off-road performance pickups
- Silverado HD ZR2 Bison surprises with ultimate off-road capability, in collaboration with American Expedition Vehicles
The off-road capability synonymous with Chevrolet’s ZR2 badge debuts for the Silverado HD with the introduction of the 2024 Silverado HD ZR2 – the brand’s flagship heavy-duty off-roader. Elevating the Silverado HD’s off-road credentials to even further heights, the 2024 Silverado HD ZR2 Bison debuts as part of the Chevy trucks family as well.
Chevrolet will soon offer a trio of flagship, off-road performance pickup trucks for anyone ready to explore the trails in Colorado ZR2, Silverado 1500 ZR2 and the first-ever Silverado HD ZR2.
Both the HD ZR2 and HD ZR2 Bison bring race-proven technologies and enhanced off-road capability to the refreshed 2024 Silverado HD lineup, with the specialized ZR2 Bison featuring unique equipment from premium off-road aftermarket manufacturer American Expedition Vehicles, for those seeking the ultimate capability in their adventures.
“The all-new Silverado HD ZR2 and HD ZR2 Bison provide the off-road performance our customers have come to expect from a ZR2, with the towing and payload capabilities our HD customers demand,” said Michael MacPhee, director of Chevrolet Trucks Marketing. “They also expand the Silverado HD lineup, offering more choices for customers to find the perfect truck for work and off-road adventure.”
Offered exclusively in the 2500 Crew Cab configuration — with the standard 6.6L gasoline engine or available 6.6L Duramax Turbo-Diesel — the Silverado HD ZR2 and HD ZR2 Bison leverage Chevrolet’s off-road racing success with a defined set of upgrades built from proven off-road prowess. Whether that’s crawling trails, tackling tough terrain or towing adventure toys on the weekend, the Silverado HD ZR2 and HD ZR2 Bison can handle it all.
The Silverado HD ZR2 does this without sacrificing on-road comfort or heavy-duty truck capability, embracing the same hallmarks that make the Silverado 1500 ZR2 a winning combination.
As for capability, the max payload for the Silverado HD ZR2 is 3,397 pounds (gas engine), while the max trailering rating is an impressive 18,500 pounds, when equipped with the available Duramax Turbo-Diesel to ensure owners don’t have to leave behind any part of their adventure – big or small – when hitting the trail.
“The Silverado HD ZR2 is for those who want it all: For when you need to haul equipment to the jobsite during the week, then the camper and family off the beaten path on the weekend,” said Sahar Nasif, program engineering manager, Silverado HD ZR2. “It’s for those who want their tow rig to be just as cool as the toys it’s hauling.”
The HD ZR2 is instantly recognizable with the ZR2 family’s front grille, which represents the expressive styling the ZR2 family of trucks values. Unique wheel opening moldings featuring integrated mud guards, ZR2 badging on the grille bar and a higher stance further strengthen HD ZR2’s image. Both trucks also wear the “flow-tie” emblem. The suspension is raised approximately 1.5 inches (38 mm), front and rear, compared to other Silverado HD 4WD models.
Its off-road-capable features and content also include:
- Specific front upper and lower control arms and specific steering knuckles
- Multimatic DSSV Dampers
- Larger steel transfer case skid plate and front aluminum skid plate
- Rear e-locker
- 35-inch Goodyear Wrangler Territory MT tires mounted on 18 x 9-inch aluminum wheels.
HD ZR2 also includes a new Off-Road Mode, which incorporates learnings from the Colorado ZR2 and Silverado 1500 ZR2. When engaged, it adjusts various vehicle calibrations, such as the anti-lock brakes, traction control and stability control, to optimize their performance for off-road driving. In addition, Off-Road Mode alters throttle progression and transmission shifts, and the locking rear axle does not have a speed limitation.
HD ZR2 Bison: AEV collaboration raises the off-road bar
The HD ZR2 Bison was developed in collaboration with AEV to provide a factory package for the most avid off-roaders. It builds on the HD ZR2’s standard features, adding:
- Exclusive gloss black, 18-inch AEV wheels
- Distinctive cut high-approach, stamped-steel front bumper with integrated recovery points and winch provisions
- Unique stamped-steel cut rear bumper with recovery points
- Tough, stamped steel underbody skid plates for the front of the vehicle, steering rack, exhaust and transfer case
Bison models also receive unique exterior badging and other identifying cues, including the AEV logo on the front-seat head restraints.
Additionally, both the HD ZR2 and HD ZR2 Bison benefit from the functional features shared across the Silverado HD range, including the DuraBed cargo box that optimizes every square inch for maximum cargo capability, the corner step rear bumper, BedSteps, power tailgate, a 120-volt power outlet, available six-position Multi-Flex tailgate and more.
IN FOCUS: Race-Proven Multimatic DSSV dampers
| The Silverado HD ZR2’s racing-derived Multimatic spool-valve dampers are designed to blend maximum off-road capability with on-road comfort. Pioneered on the Colorado ZR2 racing program and torture-tested with the help of Chad Hall Racing in the Best in The Desert off-road racing series, their unique spool-valve design (with three separate spools), compared to conventional shim-type dampers, offers unlimited tuning variability to control damping. That translates into more precise damping performance, for a greater feeling of control on and off the road. |
Redesigned interior with ZR2 flair
The HD ZR2 and ZR2 Bison also feature the 2024 Silverado HD lineup’s redesigned interior. Built for excellent work-ready functionality and next-level technology integration, the cabin boasts features HD truck buyers expect with a blend of premium materials and off-road prowess, as found in the Silverado 1500 ZR2.
The interior’s dark trim accents complement the Jet Black and Graystone leather-appointed surfaces. Care also went into selecting materials that are simple to wipe clean after a day in the dirt.
The instrument panel houses a best-in-class 13.4-inch-diagonal infotainment screen and expansive 12.3-inch-diagonal configurable driver information center that become the focal points of the driver’s command center. The infotainment screen and other controls are also canted toward the driver, strengthening the command center perspective. Smart, off-road technology includes an available 15-inch Head-Up Display with an off-road inclinometer and HD Surround Vision for the Silverado HD ZR2 and HD ZR2 Bison.
A redesigned wireless phone charger area as well as a flow-under console, which offers the spaciousness of a bench seat while retaining the functionality of a center console, round out HD ZR2’s efficient use of interior space.
Heavy Hauling Done Right
Chevrolet continues to be the leader in heavy hauling necessary for busines and recreation. This story originally appeared in the Chevrolet’s online magazine, New Roads.
Small business owner Patrick Carl puts great care into storing and transporting people’s most treasured belongings. His heavy-duty Silverado HD makes it all possible.
People put a lot of faith in Patrick Carl. They trust him to transport and store their treasured possessions, from precious family portraits and heirlooms to the everyday items that make a house a home.
“I try to handle everybody’s belongings like I want mine taken care of,” says Carl, who relies on his 2020 Silverado 3500 HD LT pickup truck to do the work.
Carl, 40, owns Create Space Storage near Kalamazoo, Michigan. He delivers high-end portable storage vaults directly to homes and businesses. When those containers are packed, he transports them wherever clients need them to be. Customers use the vaults to move their belongings to new homes and for temporary storage, such as during renovations. For those who need an off-site or long-term storage solution, containers are stashed in Carl’s climate-controlled warehouse. “It’s kind of like valet self-storage,” he explains.
The Details Matter
SILVERADO 3500 HD
6.6L
AVAILABLE DURAMAX® TURBO-DIESEL V8 ENGINE
445/910
AVAILABLE HP/LB.-FT. OF TORQUE†
20,000 LB.
MAX CONVENTIONAL TOWING†Explore Silverado HDBuild and Price
Full containers are heavy. A load can top out at 12,000 pounds when you add the weight of the 30-foot-long trailer and delivery equipment, handled well by his truck’s towing capacity.
“It’s heavy hauling,” Carl says, “but the pulling is just as smooth as can be” with the available Duramax® 6.6L Turbo-Diesel V8 engine, which generates a confidence-instilling 445 horsepower and 910 pound-feet of torque.† Driving down the road, I don’t even realize I’ve got the trailer on the back,” he says — and he’s delivered full storage containers as far as 200 miles away. “When we go long distances, the comfort in the cab is very nice.”
Carl particularly enjoys the available heated driver and front passenger seats and heated steering wheel, which offer quick warmth after loading and unloading in cold Michigan winters. And finding customer locations is a breeze with Apple CarPlay® compatibility.† “Having the navigation right on the screen is helpful,” Carl says.Previous Slide
Some companies will use a small semi-truck to haul large storage containers. “I went with the Chevy truck because, at the end of the day, I can use it personally, too,” Carl says. “I can unhook from the trailer and take it to go play soccer, or golf, or mountain biking, or whatever I want to do after work.”
On weekends, it’s not uncommon to find him loading up the truck bed with materials for a home landscaping project or towing a boat to nearby Gull Lake with his wife, Jenica, and young son, Paxton.
The spacious cab has plenty of room for friends and family. The rear bench seat accommodates Paxton’s car seat, their dog Maya, and even the large toolbox Carl carries for work.Previous Slide
RESTORING THE PAST: Patrick Carl’s 1960 Chevrolet C60 Viking work truck in the process of restoration. When he completes the renovation, he plans to show it at nearby cruise-ins for vintage automobiles.
Reliability, then and now
And, it’s a Chevy. Carl grew up driving Chevrolets and is restoring a 1960 Chevrolet C60 Viking work truck, which he plans to show at vintage car cruise-ins at the nearby Gilmore Car Museum. He even restored a historic lumber building to serve as his warehouse.
For Carl, his Silverado HD is the right mix of modern technology and trusted heritage. “I don’t lose sleep wondering if my equipment is going to break down on me,” he says. Dependability is crucial when customers suffer a catastrophic event like a flood and need immediate, secure storage for their belongings.
Being there when it counts has helped Create Space Storage grow from 24 containers in 2019 to a 110-container operation today. Carl also delivers rugged containers for construction sites and mobile offices. To keep up with demand, he recently bought a 2022 Silverado 2500 HD LTZ diesel pickup to expand his fleet.
“I do everything I can to make my clients happy,” Carl says, and doing that hinges on his Chevy truck. “I heavily rely on it.”
Chevrolet Motorsports will continue to compete across the world; Chevrolet announces this is not the final chapter for nameplate.
After nine strong model years in the market, with hundreds of thousands sold, the sixth generation Chevrolet Camaro will retire at the conclusion of model year 2024.The final sixth generation Camaros will come off the assembly line at the Lansing Grand River Assembly Plant in Michigan in January 2024.
Available in coupe and soft-top convertible variants, this latest generation Camaro is known for supreme athleticism and composure. Magnetic Ride Control became available on the Camaro SS in the sixth generation and track-focused 1LE packages proliferated through all levels of the lineup for the first time. The ultimate street-legal track Camaro, the 650 horsepower ZL1 1LE, produced the fastest time for any Camaro around GM’s Milford Road Course at the company’s Milford Proving Ground in Michigan.
Whether it is picking up awards for on-road performance, or race wins and championships at tracks across the world, Camaro has demonstrated Chevrolet’s ability to win in the most demanding environments.
“As we prepare to say goodbye to the current generation Camaro, it is difficult to overstate our gratitude to every Camaro customer, Camaro assembly line employee and race fan,” said Scott Bell, vice president, Global Chevrolet. “While we are not announcing an immediate successor today, rest assured, this is not the end of Camaro’s story.”
Chevrolet will celebrate this storied nameplate with the addition of the Collector’s Edition package on the 2024 Camaro RS and SS, and on a limited number of ZL1 equipped vehicles available in North America. The Collector’s Edition pays homage to Camaro, resurfacing ties that date back to the development of the first generation Camaro in the 1960s, most notably the program’s initial code name: Panther.
More information on the 2024 Camaro line and Collector’s Edition package will be available closer to the start of orders this summer.
Since our founding days with Louis Chevrolet, performance always has been and will continue to be an integral part of Chevrolet’s DNA. From Corvette to Colorado and Silverado ZR2, to Tahoe RST and Blazer EV SS1, the brand will continue to offer a range of exhilarating vehicles for the street, the track and off-road.
Motorsports
Chevrolet campaigns the sixth generation Camaro in a variety of series, including NASCAR, IMSA, SRO, NHRA and the Supercars Championship. Camaro will continue to compete on track, working with motorsports sanctioning bodies to ensure Chevrolet’s presence in racing moving forward.
“Chevrolet’s products and our relationship with our customers benefit from motorsports,” said Jim Campbell, Chevrolet U.S. vice president, Performance and Motorsports. “Our plan is to continue to compete and win at the highest levels of auto racing.”
Ultra Cruise will debut a unique sensor suite, providing the system with a 360-degree view of the vehicle’s surroundings
- Ultra Cruise-equipped vehicles will have more than 20 sensors
- The driver attention system will continue to play a key role in ensuring driver attention
General Motors announced today that Ultra Cruise, the company’s next-generation advanced driver assistance system designed to ultimately enable hands-free driving in 95 percent of all driving scenarios, will have a 360-degree view of the vehicle through a unique sensor suite when it launches on the Cadillac CELESTIQ. GM’s Ultra Cruise sensor strategy is directly guided by the company’s philosophy of safely deploying advanced driver assistance (ADAS) technologies.
The destination-to-destination hands-free system will use more than just cameras to “see” the world. Ultra Cruise uses a blend of cameras, short- and long-range radars, LiDAR behind the windshield, an all-new computing system and a driver attention system to monitor the driver’s head position and/or eyes in relation to the road to help ensure driver attention. These systems work together through “sensor fusion” to provide Ultra Cruise with a confident, 360-degree, three-dimensional representation of the vehicle’s surroundings.
“GM’s fundamental strategy for all ADAS features, including Ultra Cruise, is safely deploying these technologies,” said Jason Ditman, GM chief engineer, Ultra Cruise. “A deep knowledge of what Ultra Cruise is capable of, along with the detailed picture provided by its sensors, will help us understand when Ultra Cruise can be engaged and when to hand control back to the driver. We believe consistent, clear operation can help build drivers’ confidence in Ultra Cruise.”
Over time, GM expects that customers will be able to travel truly hands-free with Ultra Cruise across nearly every paved public road in the U.S. and Canada, including city streets, subdivision streets and rural roads, in addition to highways. Vehicles equipped with Ultra Cruise hardware will experience incremental enhancements through over-the-air software updates. GM is focused on expanding ADAS accessibility with the combination of currently available Super Cruise driver assistance technology and soon, Ultra Cruise, bringing these technologies to more customers on more vehicles, in more regions at more price points.
How Ultra Cruise’s sensor suite works:
GM is developing Ultra Cruise software in-house with a team of highly skilled software engineers around the world. The company also works with suppliers who are experts in their relative spaces and integrates their sensing technologies with its homegrown software to bring Ultra Cruise to life.
- Driver attention system: This small camera, located on the top of the steering column, uses infrared light to help monitor the driver’s head position and/or eyes in relation to the road to help ensure driver attention.
- Compute platform: This is the physical hardware that enables Ultra Cruise. The system will be powered by a scalable compute architecture featuring system-on-chips (SoCs) developed by American semiconductor company Qualcomm Technologies.
- Long-range cameras: These seven, eight-megapixel cameras are located on the front, corners, back and sides of the vehicle, providing expanded fields of view for Ultra Cruise. They help enable the system to detect objects such as traffic signs, traffic lights, other vehicles and pedestrians.
- Short-range radars: Placed on the four corners of the vehicle, these radars are used to help sense a radius of up to 90 meters, like pedestrians crossing the street or vehicles in surrounding lanes.
- Long-range radars: The three 4D long-range radars on the front and back of the vehicle allow for Adaptive Cruise Controlspeeds as well as lane change maneuvers at highway speeds by helping to detect an object’s location, direction and elevation relative to the speed of the vehicle. They also help the system determine safe stopping distances.
- LiDAR: The LiDAR, located behind the windshield, helps produce an accurate three-dimensional view of the scene, enabling more precise detection of objects and road features such as vehicles and lane markings, even in inclement weather conditions. Combined with other sensors, it can help create a robust perception of the environment around the vehicle for Ultra Cruise, increasing the system’s functional domain and performance.
GM’s OnStar Emergency Advisors now have access to RapidDeploy technology for supplemental location accuracy, improved mapping options and a clearer picture of emergency needs.
GM’s OnStar Emergency Advisors are now using RapidDeploy Radius Mapping technology to help improve incident response outcomes, which can benefit both OnStar members and emergency responders. When OnStar Emergency Advisors are notified of car crashes, stolen vehicles, button presses from inside the vehicle, or calls from OnStar members, they will now have a supplemental, map-based view of both publicly available and proprietary data, simplifying and helping to expedite the delivery of necessary services.
“We’re combining 25+ years of OnStar’s leadership with RapidDeploy Radius Mapping to enhance, digitize and modernize responses to incidences, streamlining our connection and awareness of members in times of need,” said Mike Devereux, vice president of OnStar Safety and Connectivity at GM. “With more than 200 Emergency Advisors, OnStar acts as an emergency triage center. It’s vital that we work with quick and concise data to help ensure a timely delivery of services to our members or connect them with public safety as necessary.”
OnStar is utilizing RapidDeploy’s platform to help synthesize telematics data in a map-based format to provide timely and clear situational awareness for the wide range of services OnStar Emergency Advisors perform for customers who have consented to receive those services. Key features of Radius Mapping technology include:
- Additional layers of location accuracy: upon member consent, OnStar Emergency Advisors can ping precise locations through the member’s mobile device.
- Improved mapping options on a single screen: providing supplementary information on potential evacuation routes, local emergency shelters and weather data during severe events.
- Access to publicly available street cameras: offering a view of emergency incidences for situational awareness.
“We are honored to continue our work with OnStar as they bring RapidDeploy technology into the OnStar call centers,” said Steve Raucher, CEO and co-founder at RapidDeploy. “Next generation technology, while originally designed for 911, has many applications where modern mapping is needed to be combined with supplemental data and we are excited to work with OnStar as our first major enterprise customer.”
In 2021, OnStar started working with RapidDeploy to deliver vehicle telematics directly to 911 centers. That same year, GM Ventures announced its participation in the $40 million Series B funding round for RapidDeploy.
Living Color
This story appears in Chevrolet’s online magazine, New Roads Magazine. We wanted to share it to give everyone a glimpse into how the colors of Chevrolet vehicles are decided…years in advance!
When it comes to choosing a color for your next vehicle, Jennifer Widrick is way ahead of you.
Shopping for a new car involves a lot of decisions. Of all of them, choosing the color, material, and finish is probably the most fun. Those details help make a vehicle yours. Whatever you’re thinking for your next Chevrolet, there’s a good chance Jennifer Widrick, director of Global Color, Material, and Finish at General Motors, has thought of it too.
Widrick has nearly two decades of experience working as a color and materials expert, first discovering a color and trim class while attending Detroit’s College for Creative Studies as a multidisciplinary artist. “All parts of my personality were firing, and it was really where I got to bring multiple materials together to tell stories, to create moods,” she says.
Chevy’s diverse lineup and customer base allow Widrick and her team to push the limits of exterior color options. Right now, Widrick says, low-gloss and solids are popular, while effect pigments — rich, highly chromatic, complex colors like blues, greens, oranges, and reds — are having a moment as well.
“Chroma [bright, vibrant color] is on the rise, and people want those opportunities where instead of a black you might opt for a blue,” she says. “Certainly red indicates sport, and we’ve seen a lot of lighter colors come into play, so the market is quite open, and that’s what is exciting about Chevrolet.”
One growing trend is a pop of color on the roof to contrast with a more solid, neutral-colored vehicle body, or vice versa. “The Trailblazer is an excellent example of how the available two-tone roof opens up the flexibility to really have a lot of bold color,” Widrick says.
The art of color-casting
To forecast the colors customers will want, Widrick and her team work with groups across the globe to identify design trends and stay on top of cultural and consumer attitudes. “Quick-to-market concepts can be driven by seasonal products like fashion, while for inspiration staples we might utilize architecture or interior design,” Widrick says. Most recently, the team has been inspired by shoe design and innovative tech products.
“Color and trim is the more emotional side of the business,” Widrick says. “When there’s something in the world that we see that makes us feel something and then we apply that to products — and it makes others feel that too — that’s a magical moment for us.”
Widrick’s team is typically color forecasting three to five years in advance, meaning they’re currently planning up to the 2027 and 2028 model years.
“OUR AIM IS ALWAYS TO HELP CUSTOMERS REACH THEIR ASPIRATIONAL SELVES, AND WE HAVE TO OFFER VARIETY TO BE SURE WE’RE OUTFITTING THEM WITH MEANINGFUL AND IMPACTFUL SELECTIONS.” – Jennifer Widrick
VIBRANT VOCABULARY
Get to know the terms you might encounter when choosing the exterior color of your next vehicle.
TINTCOAT
A tint of color in the clearcoat used to enhance the basecoat. Tinted clears add depth and richness to show off the form of the exterior body.
IRIDESCENT
A shimmering or reflective effect in the appearance, created with combinations of exterior color pigments.
METALLIC
A paint appearance that is created through reflective pigment. The effect it creates is bright and with movement, used to highlight color on surface.
TRICOAT
A premium option that allows more metallic pigments to be added and involves painting a base, middle, and clearcoat to achieve depth of color and durability.
A common thread
Color and trim aren’t just icing on the cake at Chevy; they’re a critical component in the design of new vehicles. That’s why Widrick’s team is integrated from the beginning of the development process all the way through launch.
“Shape and material have this intrinsic connection. When the shape and material are considered upfront, that’s truly when you get really beautiful executions,” Widrick says. “There are scenarios where we’re pursuing material-led design, where there is a specific material or sustainability goal that we’d like to achieve, and we’re working with the design teams in the inception.”
One of Widrick’s goals is to seamlessly integrate sustainable materials while still meeting expectations around appearance, durability, and quality.
“It is a thread that’s in everything that we do,” she says. “And it’s a very exciting time in the industry for us. As we expand our business to EVs, we are also pushing material technology to deliver the most responsible executions. Along with that, we’re pushing and pulling the product and dressing it for feelings and moods that excite and inspire.
“Our aim is always to help customers reach their aspirational selves,” Widrick adds. “And we have to offer variety to be sure we’re outfitting them with meaningful and impactful selections.”
Story by Casey Rosenhaus/Photography by Jenny Rishner
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