EV Interiors Go Tech-Centric
This article originally appeared in Chevrolet’s online magazine, New Roads.
Blazer EV and Equinox EV interiors and screens reinvent what Chevys can look like.
- An expansive 17.7-inch diagonal free-form display screen tilted toward the driver will be standard on Blazer EV and available on Equinox EV.
- Interior designers focused on integrating the tech in a way that optimizes the owner experience.
Looking inside Chevrolet’s all-electric SUVs, most people notice the expansive display screen or modern, minimalistic feel. Arthur Louro, however, sees each individual stitch, air vent, and seam.
Louro is a creative designer at Chevrolet who helped design the interiors of the Blazer EV (SS, shown, available fall 2023) and Equinox EV (available starting fall 2023).
“WE WANTED TO FOCUS ON THE TECHNOLOGY AND MAKING THE INTERIOR FLOW NICELY AROUND THAT.”
— ARTHUR LOURO
He and other designers were presented with no small task: design all-new interiors and infotainment software from the ground up. The results — interiors that are sporty, premium, and tech-centric — are a big step forward.
INSPIRED INTERIOR
The creative design teams looked for inspiration in places where minimalism is paired with a premium feel, such as in consumer electronics, and even jet engines and analog watches. Click or tap the hotspots to learn more.
While every detail was scrutinized, the big focus remained on integrating the tech with the interior. “The goal was to utilize and enhance the technology as much as we could,” Louro says. “We wanted to focus on the technology and making the interior flow nicely around that.”
Achieving that meant close collaboration with the team working on the software that powers both the center touch-screen and the Driver Information Center, where the gauge clusters appear.
RECONFIGURABLE GAUGE CLUSTER
The appearance of the gauge cluster can be configured depending on the current driving mode and style.
That collaboration resulted in eliminating some physical buttons and placing their function within the available touch-screen, along with tilting the screen toward the driver, centering this eye-catching piece of tech in the SUVs.
How those buttons appear — and where — was just one of the challenges that Ki Hyun Ahn’s team had to solve. Ahn is the creative director of the user experience (UX) team and oversees the visual execution of infotainment systems.
Ahn says that as the displays in vehicles become one of the focal points of the interior, the software behind them has become that much more important. So Ahn’s team redesigned many of the system components, including icons and fonts, while keeping Chevrolet’s existing brand identity front of mind.
Both the UX software designers and interior designers know that experiences are made from details. When it comes to the Blazer EV and Equinox EV, no detail has been overlooked.
Speedy Labor Day Recipe
The end of summer is fast-approaching, which means Labor Day gatherings are just around the corner. We know that with only so much summer (and nice weather) left, you don’t want to spend too much time in the kitchen preparing food. So we found a snack to make everyone happy: Speedy Shrimp Flatbread!
Your guests will love this delicious finger food and you will love how quick and easy it is to prepare! With only 15 minutes of prep time and delicious ingredients, you don’t need to sacrifice flavor for ease. All you need is:
- Naan flatbread
- Garlic-herb spreadable cheese
- Peeled and deveined shrimp
- Oil-packed sun-dried tomatoes
- Basil
- Lemons
Get the complete recipe from Taste of Home and enjoy the rest of summer!
GM is One of Seven Automakers Uniting to Create a Leading High-Powered Charging Network Across North America
- Seven major global automakers – General Motors, BMW Group, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV – will create an unprecedented new charging network joint venture that will significantly expand access to high-powered charging in North America
- Targeting to install at least 30,000 high-powered charge points in urban and highway locations to ensure customers can charge whenever and wherever they need
- With a focus on delivering an elevated customer experience, the network will provide reliability, high-powered charging capability, digital integration, appealing locations, various amenities while charging, and use renewable energy
- Charging stations will be accessible to all EV customers, offering both Combined Charging System (CCS) and North American Charging Standard (NACS) connectors
- First stations are scheduled to open in the summer of 2024
Seven of the world’s leading automakers – BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV – are creating a joint venture to accelerate the transition to electric vehicles in North America, by making EV charging more convenient, accessible and reliable.
The joint venture will include the development of a new, high-powered charging network with at least 30,000 chargers to make zero-emission driving even more attractive for millions of customers.
With the generational investments in public charging being implemented on the Federal and State level, the joint venture will leverage public and private funds to accelerate the installation of high-powered charging for customers. The new charging stations will be accessible to all battery-powered electric vehicles from any automaker using Combined Charging System (CCS) or North American Charging Standard (NACS) and are expected to meet or exceed the spirit and requirements of the U.S. National Electric Vehicle Infrastructure (NEVI) program.
The joint venture aims to become the leading network of reliable high-powered charging stations in North America.
The joint venture is expected to be established this year, subject to customary closing conditions and regulatory approvals.
The first stations are expected to open in the United States in the summer of 2024 and in Canada at a later stage. Each site will be equipped with multiple high-powered DC chargers, making long-distance journeys easier for customers. In line with the sustainability strategies of all seven automakers, the joint venture intends to power the charging network solely by renewable energy.
Elevated Customer Experience
The new high-powered charging network will elevate the entire EV experience and drive EV adoption.
The network will provide a seamless, vehicle integrated, best-in-class charging experience, based on renewable energy and supported by the quality, reliability, and resources of world-leading automakers.
Focused on customer comfort and charging ease, the stations will be in convenient locations offering canopies wherever possible and amenities such as restrooms, food service and retail operations either nearby or within the same complex. A select number of flagship stations will be equipped with additional amenities, delivering a premier experience designed to showcase the future of charging.
Initial plans call for the deployment of charging stations in metropolitan areas and along major highways, including connecting corridors and vacation routes, aiming to offer a charging station wherever people may choose to live, work and travel.
The functions and services of the network will allow for seamless integration with participating automakers’ in-vehicle and in-app experiences, including reservations, intelligent route planning and navigation, payment applications, transparent energy management and more. In addition, the network will leverage Plug & Charge technology to further enhance the customer experience.
An Open Network to Drive Electric Vehicle Growth
As more electric vehicles are introduced and the rate of consumer adoption increases, the demand for fast and reliable public charging also grows in parallel.
According to the U.S. Department of Energy, as of July 2023, there are 32,000 publicly available DC fast chargers in the United States for use by 2.3 million electric vehicles, a ratio of 72 vehicles per charger. The NREL (National Renewable Energy Laboratory) estimates that 182,000 DC fast chargers will be needed to support 30-42 million plug-in vehicles expected on the road by 2030.
With U.S. electric vehicle sales expected to exceed 50% of total U.S. sales by 2030, the expansion of reliable charging infrastructure will become even more critical to widespread electric vehicle adoption.
The creation of a best-in-class charging network will ensure that the EV infrastructure will support current and projected EV sales and will foster the adoption of electric vehicles.
Comments from JV Founding Partners
GM CEO Mary Barra: “GM’s commitment to an all-electric future is focused not only on delivering EVs our customers love, but investing in charging and working across the industry to make it more accessible. The better experience people have, the faster EV adoption will grow.”
BMW Group CEO Oliver Zipse: “North America is one of the world’s most important car markets – with the potential to be a leader in electromobility. Accessibility to high-speed charging is one of the key enablers to accelerate this transition. Therefore, seven automakers are forming this joint venture with the goal of creating a positive charging experience for EV consumers. The BMW Group is proud to be among the founders.”
Honda CEO Toshihiro Mibe: “The creation of EV charging services is an opportunity for automakers to produce excellent user experiences by providing complete, convenient and sustainable solutions for our customers. Toward that objective, this joint venture will be a critical step in accelerating EV adoption across the U.S. and Canada and supporting our efforts to achieve carbon neutrality.”
Hyundai CEO Jaehoon Chang: “Hyundai’s investment in this project aligns with our ‘Progress for Humanity’ vision in making sustainable transportation more accessible. Hyundai’s expertise in electrification will help redefine the charging landscape and we look forward to working with our other shareholders as we create this expansive high-powered charging network.”
Kia CEO Ho Sung Song: “Kia’s engagement and investment in this high-powered charging joint venture is set to increase charging access and convenience to current and future drivers and therefore accelerate the transition to EVs across North America. Kia is proud to be an important part of this joint venture with other reputable automakers as we embark on a journey towards seamless charging experiences for our customers and further strengthening Kia’s brand identity in the EV market.”
Mercedes-Benz Group CEO Ola Källenius: “The fight against climate change is the greatest challenge of our time. What we need now is speed – across political, social and corporate boundaries. To accelerate the shift to electric vehicles, we’re in favor of anything that makes life easier for our customers. Charging is an inseparable part of the EV-experience, and this network will be another step to make it as convenient as possible.”
Stellantis CEO Carlos Tavares: “We intend to exceed customer expectations by creating more opportunities for a seamless charging experience given the significant growth expected in the market. We believe that a charging network at scale is vital to protecting freedom of mobility for all, especially as we work to achieve our ambitious carbon neutrality plan. A strong charging network should be available for all – under the same conditions – and be built together with a win-win spirit. I want to thank each colleague involved, as it is a milestone example of our collective intelligence to listen and serve our customers.”
The company recognizes that growing familiarity with new technology fosters trust and usage
Today General Motors launched “Hands Free, Eyes On,” a consumer education program to encourage consumer confidence in the use of advanced driver assistance systems (ADAS) as part of GM’s larger commitment to the safe deployment of these technologies , like Super Cruise . To avoid concern and confusion about the benefits of ADAS as they become more widely available, GM intends to give consumers more information so that they are informed, excited and confident in the technology.
“We know that to help achieve our vision of zero crashes, we must increase the adoption of ADAS and proactively highlight the benefits they offer,” said Scott Miller, GM vice president, Software Defined Vehicle and Operating System. “To increase usage, we must help drivers understand how currently available technologies, like Super Cruise, work and the responsibility drivers have when using ADAS features. We want customers to be assured of what we are doing to safely deploy these technologies.”
The “Hands Free, Eyes On” program is designed to explain the current state of ADAS — from active safety to hands-free features like Super Cruise — available to customers, all of which require the driver’s constant attention to the road, versus fully autonomous driving which does not require driver intervention. With a hands-free enabled vehicle like one equipped with Super Cruise, the driver is responsible for the vehicle’s operation. That means their eyes need to be on the road at all times, even when their hands are free.
GM is committed to the safe deployment of current and future advanced driver assistance systems and believes part of this is helping consumers to understand their capabilities and how to properly use them.
Core elements of safe deployment include:
1. A commitment to testing and validation
2. Integrating a comprehensive set of sensor technologies
3. Ensuring technologies have driver attention systems
4. Keeping our maps updated by monitoring roads and working with the public sector
5. Educating consumers and other stakeholders
GM will share free ADAS educational resources and best practices on GM.com and GM social channels. Content will be continuously updated.
Chevrolet Announces Next-Gen Bolt
America’s most affordable EV will return to Chevrolet’s growing lineup of all-electric vehicles
Today, GM Chair and CEO Mary Barra announced during the company’s quarterly earnings conference call that Chevrolet will introduce a next-generation Bolt, continuing to deliver what customers have come to expect: great affordability, range1 and technology.
“Our customers love today’s Bolt. It has been delivering record sales and some of the highest customer satisfaction and loyalty scores in the industry,” said Barra. “It’s also an important source of conquest sales for the company and for Chevrolet.”
“We will keep the momentum going by delivering a new Bolt…and we will execute it more quickly compared to an all-new program with significantly lower engineering expense and capital investment by updating the vehicle with Ultium and Ultifi technologies and by applying our ‘winning with simplicity’ discipline.”
Drawing on various Ultium and Ultifi technological advancements will help GM bring this popular model back to market on an accelerated timeline. Timing and specific details about the next-generation Bolt will be announced at a later date. The Bolt is expected to join Chevrolet’s growing lineup of all-electric vehicles, three of which are launching this year — Silverado EV, Blazer EV and Equinox EV.
From its market introduction in 2017, the Chevrolet Bolt changed the game as the first long-range, mass-produced EV available to customers at a truly affordable price. Sales of Bolt EV and Bolt EUV through the first half of 2023 have been the strongest to date. Eighty percent of Bolt owners are staying loyal to Chevy and nearly 70 percent of buyers who are trading in a vehicle for Bolt are trading in a non-GM product.
2024 Chevrolet Traverse Has Family Safety in Mind, More Tech, Adds Z71 Off-Road Capability
Three-row midsize SUV builds on signature versatility and active safety features, with best-in-class 17.7-inch-diagonal touchscreen, available Super Cruise driver assistance technology and more
Redesigned from the ground up, the all-new 2024 Chevrolet Traverse strengthens Chevy’s position in the midsize SUV segment. Offering bold design with more truck-like proportions, key safety features with families in mind, combined with greater horsepower and torque from an all-new engine. The new Traverse is positioned to lead in its highly competitive segment and grow its customer base thanks to the new off-road capable Z71 model.
“Our new Traverse is designed and engineered to act and look more like an SUV,” said Scott Bell, vice president, Chevrolet. “Led by the all-new Z71, the 2024 Traverse builds on the success of its predecessor and will undoubtedly enable us to be in more customer driveways.”
Four distinct trims — LS, LT, Z71 and RS — offer unique design and greater content choices, with all-new and enhanced safety features and technologies across the lineup.
All models are powered by an all-new 2.5L turbocharged engine that delivers a GM-estimated 315 horsepower and GM-estimated 317 lb-ft of torque, delivering more power than the previous models, including a 19% increase in torque. It is paired with an eight-speed automatic transmission and available all-wheel drive — including an off-road-capable twin-clutch AWD system unique to the Z71. When properly equipped, the new Traverse has a max trailering rating of up to 5,000 pounds (2,268 kg).
All-new Traverse Z71
The Traverse Z71 answers the call of experience-seeking adventurers who are bringing the family and their gear along for the journey, with a roster of off-road-capable features included as standard:
- More than 1-inch increased ground clearance coupled with increased track width for added stability, handling and capability
- All-terrain tires bring increased capability coupled with 18-inch wheels designed exclusively for Z71
- Unique front fascia purposely designed for improved approach angle, with an aluminum skid plate and signature Z71 red tow hooks
- Twin-clutch AWD system designed to optimize traction and handling in off-road driving conditions
- Unique dampers with hydraulic rebound control to improve off-road-capability
- Specific Terrain Mode within the driver-selectable drive modes
- Hill Descent Control
- Standard trailering package
More standard safety and driver assistance features than ever
When it comes to safety and driver assistance technologies, the 2024 Traverse delivers with meaningful features, starting with standard Chevy Safety Assist — a suite of safety features and driver assistance technologies that includes:
- Automatic Emergency Braking
- Forward Collision Alert
- Following Distance Indicator
- Lane Keep Assist with Lane Departure Warning
- IntelliBeam® High Beam Assist
- Front Pedestrian and Bicyclist Braking
Additional standard safety and driver assistance features include:
- Rear Park Assist
- Safety Alert Seat
- HD Rear Vision Camera
- Lane Change Alert with Side Blind Zone Alert
- Rear Cross Traffic Braking
- Blind Zone Steering Assist
- Adaptive Cruise Control
- HD Surround Vision
- Speed Limit Assist
- Traffic Sign Recognition
- Intersection Automatic Emergency Braking
- Side Bicyclist Alert
- Rear Pedestrian Alert
- Reverse Automatic Braking
All Traverse trims come with an updated Buckle to Drive feature that requires the front-seat passenger, as well as the driver to be buckled before driving, and Teen Driver via the MyChevy app. Rear Seat Belt Reminder is also new, which alerts the driver if second or third row passengers have taken off their seat belt. According to NHTSA, in 2021, 26,325 passenger vehicle occupants were killed, and about 50% of those killed were not buckled (based on known seat belt use). Features like Buckle to Drive and Rear Seat Belt Reminder in the Traverse are strong reminders for drivers and their passengers to buckle every time they are in the vehicle.
Available features include Super Cruise hands-free driver assistance technology, including trailering and automatic lane change capabilities, Enhanced Automatic Parking Assist2 and Driver Attention Assist.
Bold, rugged design
Framed by an all-new, more purposeful silhouette, the styling of the redesigned Traverse balances crossover- and truck-inspired design elements to give the vehicle a rugged, ready-for-anything presence.
A planted stance, with wheels pushed to the corners and strong-appearing shoulders, add to the commanding presence.
“The bold exterior of the all-new Traverse helps redefine its role and capability for customers,” said Phil Zak, executive design director, Global Chevrolet. “It is as versatile as ever, but with an increased focus on capability that reflects the spirit of its owners.”
Each trim has its own personality, achieved with unique accents and additional details including:
- Midnight/Sport Edition available on LS and LT
- All-new front and rear lighting, including standard LEDs
- Walk-up lighting animation that greets owners as they approach their vehicle (with an enabled key) on RS
- Standard true dual-exhaust system with bright chrome quad tips
- Available AutoSense Liftgate, a first for Traverse
- New panoramic dual-glass sunroof with power sunshade is available on LT, Z71 and standard on RS
- Three all-new exterior colors: Lakeshore Blue, Stardust and Harvest Bronze
The RS trim is elevated with premium features and design elements that infuse it with a sporty demeanor, including:
- RS interior and exterior badging
- All-new 22-inch high-gloss black aluminum wheels
- Unique suspension tuning for sportier ride-and-handling characteristics
- Blackout accents on the grille, roof rails and moldings
- Distinctive interior cues including a three-spoke, flat-bottom steering wheel, headrest detailing and a Jet Black theme with red accents
- Standard second row one-touch power-folding seats to improve access for third row occupants
Airy, tech-forward passenger space
The new Traverse’s interior is all about the driver experience. It picks up the technology-forward ethos of other recently introduced Chevrolet models, with clean, sweeping lines and a lower beltline that conveys a more spacious feel. The instrument panel is also lower than the previous model, which enhances outward visibility and the feeling of airiness.
Display screens are the centerpiece of the cabin, starting with the best-in-class standard 17.7-inch-diagonal color touchscreen. It’s more than two times larger than the largest available screen in the previous model and is the gateway to the Traverse’s connectivity. Wireless phone charging and Wi-Fi Hotspot are also available, and six USB ports are standard.
The Traverse is connected by OnStar® to provide customers with a variety of available safety, entertainment, convenience and driver experience features, including 24/7 access to live OnStar advisors, on-demand vehicle diagnostics, HD streaming, in-vehicle apps, and more.
Additional interior details include:
- Best-in-class max cargo capacity of 98 cubic-feet (2,763 liters)
- Larger, 11-inch-diagonal configurable driver information center
- A column-mounted electronic transmission shifter that opens up more storage and useable space between the driver and front passenger
- A pass-through console design that enables even more storage capability. It is easily accessible, while also tucked away, for a clean, organized appearance
- Convenient side-by-side cup holders for the driver and front passenger
- Available heated front and second-row outboard seats
- Available heated steering wheel and outside mirrors
- Premium Evotex seating surfaces available on LT and Z71
- Leather-appointed first- and second-row seating surfaces standard on RS
When it comes to seating and cargo versatility, Traverse offers a number of flexible second- and third-row configurations:
- Eight-passenger seating standard on LS, with second- and third-row bench seats
- Seven-passenger seating is standard on LT, Z71, and RS, with the eight-passenger configuration available on LT
- Seven-passenger configurations include second-row captain’s chairs with SmartSlide, which eases access to the third row, even when a child seat is installed
- One-touch folding second row and power-folding third-row standard on RS
Coming early 2024
The all-new 2024 Chevrolet Traverse will be available early 2024, with production to take place at GM’s Lansing Delta Township facility in Michigan. Additional details, including pricing, will be announced closer to the start of production. More information is available at www.chevrolet.com.
Chevrolet Donates Two All-New 2024 Trax to Military Charities at MLB All-Star Game Presented by Mastercard
To honor Chevrolet’s 19-year history of collaborating with MLB and the All-Star Game Presented by Mastercard, this week Chevrolet donated two all-new 2024 Trax RS to military charities – Operation Homefront and Tragedy Assistance Program for Survivors (TAPS) – who identified deserving recipients of the vehicles.
Operation Homefront recommended Army Veteran Abreante Jones, who is a single mother to her 8-year-old son, as its recipient. Jones served seven years in the military before being honorably discharged to pursue her education and is now a paralegal. She lost her vehicle due to engine failure and no longer has a reliable form of transportation. The practicality and standard technology features on the 2024 Trax RS will now allow Jones to comfortably travel for her career and to her son’s activities with ease.
Amanda Tinsley, the surviving spouse of Sgt. Tyler Tinsley, was selected by TAPS as its recipient. Tinsley is currently raising her 8-year-old son and 9-year-old daughter. The Tinsley family recently faced issues with their current vehicle, which prevented them from attending important activities. The 2024 Trax RS will provide Tinsley with space, safety and technology while on the road.
“The Jones and Tinsley families exemplify the service and sacrifice of the military community,” said Steve Majoros, chief marketing officer, Chevrolet. “Chevrolet is honored to provide them with an all-new 2024 Trax and remains committed to recognizing the bravery and dedication of those who have served and their families.”
The 2024 Chevrolet Trax boasts purposeful technologies, modern design and more standard safety content than ever before. Available in five distinct trims, all starting under $25,000, the 2024 Trax ensures customers do not have to sacrifice affordability for capability.
2024 Chevrolet Colorado ZR2 Bison
The 2024 Chevrolet Colorado ZR2 Bison is the all-new truck you want for your off-roading adventures and hard work while enjoying modern technological comforts!
Chevrolet Commemorates Panther Code Name with Sixth-Generation Camaro Final Collector’s Edition
From the moment it was introduced in 2016, the iconic sixth generation Camaro established itself as the leaner, meaner generation; culminating with the ZL1 1LE track athlete. Throughout the generation, Camaro featured a wide variety of special editions that ranged from charismatic with the 50th Anniversary and Wild Cherry Design Package to edgy with the Shock and Steel and Redline Edition. As the Gen Six Camaro retires at the conclusion of the 2024 model year, Chevrolet is celebrating the car’s legacy of agility and style by offering a final special Collector’s Edition on the LT/RS, LT1, SS and ZL1 trims in North America.
The 2024 Camaro Collector’s Edition resurfaces ties that date back to the development of the first-generation Camaro. Panther, the original code name for the program that became Camaro in the 1960s, provided inspiration for the Chevrolet Performance Design Studio’s efforts to cement the sixth generation of the car in history.
“We found it fitting for this Collector’s Edition Camaro to officially recognize the significance of the original code name and share it with Camaro enthusiasts,” said Rich Scheer, design director, Chevrolet Performance. “Of course, the name ‘Panther’ influenced the colors used, Panther Black Metallic for SS and Panther Matte Black for ZL1.”
The Collector’s Edition equips LT/RS, LT1 and SS trims with a new Panther Black Metallic Tintcoat paint, Satin Black accent stripes, 20-inch Satin Black or optional Polished Forged Wheels, the front splitter from the 1LE package and coupes receive the rear spoiler from the ZL1 package.
The 650 horsepower LT4-powered ZL1 Collector’s Edition, limited to 350 units, will feature a Panther Black Matte exterior color – the first matte paint offered on Camaro from the factory. The ZL1 will also feature the front splitter from the ZL1 1LE, and the rear wing from ZL1 1LE on coupes. The Black Metallic ZL1 stripe, red brake calipers and black lug nuts complete the exterior look. On the inside, all 350 Collector’s Edition ZL1 vehicles receive a serialized steering wheel badge representing where that vehicle was built in sequence.
Across all builds, Camaro Collector’s Editions receive unique front fender script badging that integrates a panther into the “R,” and a panther on the steering wheel badge. These Camaro builds also feature special floor mats with a laser-etched aluminum Collector’s Edition logo and unique black interior treatments.
Those who purchase a Camaro Collector’s Edition will receive a welcome kit which contains two posters commemorating the Camaro generations and the Collector’s Edition.
Camaro ZL1 Collector’s Edition owners will also receive a bespoke Canfield Sport 45mm watch from Shinola commemorating the Collector’s Edition, with an inscribed serial number that matches the number on their vehicle’s steering wheel badge. Thoughtfully crafted to carry the same ebonized presence as the 2024 Camaro Collector’s Edition, this wearable keepsake hosts Camaro and panther motifs, from the panther engraved watch band to the Camaro logo housed on the watch face.
“Shinola is proud to share a legacy for quality, craftsmanship and performance with the Camaro nameplate, and we cherish the Detroit heritage that both Shinola and Chevrolet have,” Shinola CEO Awenate Cobbina said.
Additional 2024 updates
The 2024 Chevrolet Camaro will be available in coupe and convertible on LT, LT1, SS and ZL1 trims, with 1LE remaining an available option on SS and ZL1. Power for 2024 Camaro builds will come from the 3.6L V-6, 6.2L LT1 V-8 and the supercharged 6.2L LT4 V-8. New exterior colors Riptide Blue and Nitro Metallic Yellow can be selected across all trims.
Chevrolet dealers will begin accepting orders for the 2024 Chevrolet Camaro on June 15, with a starting MSRP of $32,495 for the LT coupe and $38,495 for the LT convertible.
Chance for enthusiasts to “get behind the wheel” of hybrid Cadillac V-Series.R race car and electrified AWD Corvette E-Ray
During this month’s Xbox Games Showcase, Turn 10 Studios unveiled gameplay showing the 2023 No. 01 Cadillac Racing V-Series.R race car and 2024 Chevrolet Corvette E-Ray, featured on the cover of the new “Forza Motorsport,” releasing on October 10, 2023. “Forza Motorsport,” the latest title in the Forza series that began in 2005, will be available globally on Xbox Series X|S, Windows 10 and 11 PCs via the Microsoft Store and Steam, and Xbox Game Pass for PC and console.
“All of us at Turn 10 Studios are excited for players to experience the generational leap in fidelity, immersion and realism of ‘Forza Motorsport,’ the most technically advanced and authentic racing game we’ve ever made,” said Chris Esaki, Creative Director of Forza Motorsport at Turn 10 Studios. “We’re equally proud of our relationship with General Motors and can’t wait for fans to experience the stunning 2023 No.01 Cadillac Racing V-Series.R and 2024 Chevrolet Corvette E-Ray in-game when ‘Forza Motorsport’ launches on October 10.”
To secure this prominent placement on the new title, Cadillac and Chevrolet teams provided access to renderings and information about the Cadillac V-Series.R race car and Corvette E-Ray approximately a year prior to each car’s public debut. Once the vehicles were selected for the cover, still months prior to their respective reveals, Turn 10 Studios was invited to collect detailed reference photography of the cars, record real audio from development vehicles and secure vehicle performance data from engineers.
This work speaks to the level of detail Turn 10 Studios provides players in both the audio-visual spectacle of racing and the simulation of vehicle capabilities on the 20 photorealistic tracks featured in the game. This combination of strengths is attractive to Cadillac and Chevrolet because “Forza Motorsport” allows prospective and existing customers to experience vehicles and formulate opinions about them, potentially impacting purchase decisions and brand affinity.
Cadillac V-Series
The Cadillac V-Series.R — Cadillac’s third-generation prototype race car, continues Cadillac Racing’s heritage of winning on the racetrack, including victories at Sebring and Laguna Seca this year. It was co-developed by Cadillac Racing, Cadillac Design and Dallara, and incorporates distinctive Cadillac design elements, such as vertical lighting and floating blades.
“This is a big year for Cadillac Racing and Cadillac’s V-Series performance vehicles. We’re celebrating 20 years of V-Series and are fresh off a return to the 24 Hours of Le Mans, one of the world’s greatest endurance races,” said Meagan Quinn, Cadillac V-Series marketing manager. “We’re excited for our fans to race and experience the Cadillac V-Series.R themselves, and for performance enthusiasts around the world to experience Cadillac V-Series.”
The Cadillac V-Series.R will only ever be driven by a select few of the world’s best racing drivers. Putting the race car in “Forza Motorsport” allows a truly global audience to get a taste of that experience on the very same tracks where the car competes for victories in real life.
Corvette E-Ray
The 2024 Corvette E-Ray, the quickest Corvette in history and the first Corvette to feature both electrification and all-wheel drive capability, will just be getting into the hands of U.S. customers when “Forza Motorsport” is released.
“We are excited to see the first customer impressions of Corvette E-Ray both in real life and through ‘Forza Motorsport’ being shared at the same time,” said Harlan Charles, product marketing manager, Chevrolet Corvette. “While Corvette will always be America’s sports car, ‘Forza Motorsport’ is one way we continue to elevate awareness of what Corvette offers on the world stage.”
From customer anecdotes to the Chevrolet vehicle development team’s first-hand experience, our product teams know “Forza Motorsport” is used as a tool for learning track layouts and vehicle capabilities.
A long history with the Forza franchise
“Forza Motorsport” showcases legendary racing and street-performance vehicles on the most renowned race circuits across the world. GM’s collaboration with Turn 10 Studios puts a spotlight on two of the company’s most capable track vehicles — the Cadillac V-Series.R and the Chevrolet Corvette E-Ray.
Cadillac and Chevrolet vehicles have been present in the Forza franchise since the original “Forza Motorsport” made its debut in 2005, with representation in every Motorsport and Horizon title since inception.
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