Breast cancer affects individuals, families, and communities across the country. For many people, the experience includes not only a diagnosis and treatment, but also the support of family members, friends, caregivers, and organizations that help them navigate the journey.
Chevrolet is continuing its long-standing partnership with the American Cancer Society through its Making Strides Against Breast Cancer program. In an October 19, 2026 announcement, Chevrolet outlined how it is bringing together customers, dealerships, employees, and fans to help support the cause.
For Chevrolet drivers and community members in Burien, Seattle, and across the Puget Sound region, the initiative offers a look at how a national automotive brand can use its reach to help raise awareness and support cancer-related programs.
Chevrolet’s 16-Year Commitment to Making Strides Against Breast Cancer
Chevrolet is supporting the American Cancer Society’s Making Strides Against Breast Cancer program for the 16th consecutive year.According to Chevrolet, the company and its community have contributed more than $24 million to the American Cancer Society to date. For 2026, Chevrolet has established a $1 million fundraising goal to support the cause.
The campaign brings together people connected to Chevrolet—including dealerships, customers, employees, and fans—to support people facing breast cancer, honor survivors, and remember loved ones.
Chevrolet’s chief marketing officer, Steve Majoros, also shared that breast cancer has personally affected his family. He described how the American Cancer Society’s support made the company’s ongoing commitment especially meaningful.
The announcement underscores that breast cancer awareness is not only a public campaign, but also a deeply personal issue for many families.
Supporting Communities Through Making Strides Walks
One of the central parts of Chevrolet’s campaign is its support of Making Strides Against Breast Cancer walks.Chevrolet plans to support more than 30 walks across the country. These events bring communities together to:
- Honor breast cancer survivors.
- Remember loved ones who have died.
- Support people currently facing breast cancer.
- Raise awareness and encourage community involvement.
For people in the Puget Sound region, community-based events can be a meaningful way to connect with others, recognize the experiences of survivors and families, and support organizations working in the cancer-care space.
Chevrolet’s announcement describes a national effort; it does not identify a specific local walk or confirm that Chevrolet of Burien is sponsoring a local event.
Turning Instagram Stories Into Donations
Chevrolet is also inviting its Instagram community to take part in its campaign through the “MSABC Add Yours” prompt.For every use of the prompt, Chevrolet will donate $5 to the American Cancer Society, up to a maximum of $125,000.
The social media initiative offers a simple way for people to share stories of support and help contribute to the campaign. Participants can use the prompt to recognize someone affected by breast cancer, share a message of encouragement, or help raise awareness among their own networks.
The donation cap is important: Chevrolet’s pledge applies up to the stated $125,000 maximum. People interested in participating should review the current campaign details on Chevrolet’s official social channels.
Chevrolet Brings Breast Cancer Awareness to NASCAR
Chevrolet is also using its presence in motorsports to support the campaign.At Talladega Superspeedway, Chevrolet’s pink Corvette Stingray pace car is scheduled to lead the NASCAR Cup Series field. Chevrolet also plans to host approximately 60 breast cancer survivors at the race.
The company announced additional donations tied to Team Chevy top-10 finishes at five Cup Series races, along with caution laps led by the pink Corvette at Talladega and Martinsville.
The pink pace car serves as a visible symbol of the campaign, bringing breast cancer awareness into a sport watched by millions of fans.
Racing for Families: Gray Leadbetter and the Silverado EV ZR2
Chevrolet’s campaign also reached the off-road racing community.At the Laughlin off-road race, 21-year-old Gray Leadbetter drove a pink-liveried Chevrolet Silverado EV ZR2 race truck.
Leadbetter made history as the first woman to win a Pro class championship in Championship Off-Road competition. Her connection to the breast cancer campaign is personal: her mother has battled breast cancer twice. Her participation brings together racing, family, and awareness in a way that reflects the personal experiences behind the campaign.
The Silverado EV ZR2 race truck’s pink livery also reinforces the campaign’s visual message, helping bring attention to breast cancer awareness in a different motorsports setting.
Why Chevrolet’s Campaign Matters to the Puget Sound Community
The Seattle and Puget Sound region is home to people with many different connections to breast cancer—as survivors, caregivers, family members, friends, and advocates.National campaigns like Making Strides Against Breast Cancer can help bring visibility to the cause, while local participation can make that support tangible within a community.
How to Learn More or Participate
Chevrolet encourages its community to learn more about its commitment through the official Chevy Cares program and the American Cancer Society.People interested in participating can:
- Learn about Chevrolet’s campaign and its donation initiatives.
- Look for Making Strides Against Breast Cancer walks in their area.
- Follow Chevrolet’s official social channels for information about the “MSABC Add Yours” prompt.
- Visit the American Cancer Society to learn about its programs and ways to support people affected by cancer.
Learn more: Visit Chevrolet’s official Chevy Cares page or the American Cancer Society.
Chevrolet of Burien: More Than a Place to Shop for Your Next Vehicle
Chevrolet vehicles are part of everyday life for drivers throughout Burien, Seattle, and the Puget Sound region. But the Chevrolet community extends beyond the road, bringing together customers, employees, dealerships, and fans around causes that affect people and families.Chevrolet’s continued support of Making Strides Against Breast Cancer is one example of how the brand is using its platform to help raise awareness and support the American Cancer Society.
At Chevrolet of Burien, we’re proud to share news about the Chevrolet community and the initiatives that matter to people in the region.
Explore Chevrolet vehicles at Chevrolet of Burien or contact our team to learn more about our current inventory and available models.